This project focused on creating a cohesive set of branded illustrations representing McDonald’s restaurants and crew members, developed as key visual assets for interactive e-learning modules used across the USA, Australia, Canada, and New Zealand.

I illustrated environments, characters, and scenarios that supported gamified and story-driven learning experiences, helping make training more engaging, relatable, and easier to remember.

In addition to the illustrations, I also designed the learning modules themselves—allowing the visuals and interaction to work seamlessly together.

Every asset was carefully crafted to align with McDonald’s global brand guidelines, while still feeling warm, clear, and friendly for frontline teams.

The result was a visual system that enhanced onboarding, reinforced key behaviours, and supported a more engaging crew learning experience at scale.