In this project, I worked on a cultural initiative for the Bela Vista neighborhood (São Paulo’s Italian district), creating various promotional assets to highlight the neighborhood’s identity. The project involved redesigning and customizing the popular Joker font so that each character resembled iconic landmarks and buildings of Bela Vista. I also designed the project logo, cover, and interior of a cultural guidebook, along with a dedicated website and a full set of street signage concepts to unify the district and visually honor its heritage.