As part of a major rebrand project, working with the GFG Team and external providers I create the new company’s visual identy including the redesign of the entire range of product packaging range aiming for a more modern outcome, while carefully maintaining legacy colour schemes and style requirements to honour the company’s historic identity and facilitate the transition for employees and suppliers. In this year long project worked closely with the internal team and both local and international suppliers to ensure a smooth transition, preserving brand recognition while updating the overall look and feel.